I help brands grow visibility across Google and LLMs and turn it into real revenue.
I've spent the last decade helping brands scale organic visibility, capture intent, and stay ahead as search evolves. From Google's algorithms to AI-driven discovery, I focus on strategies that create lasting growth — not vanity metrics.
From SaaS to FinTech and EdTech, I've helped teams navigate the shift from traditional SEO to AI-driven visibility.
Over the years, I've helped brands scale organic visibility from early traction to meaningful growth. The snapshots below highlight real progress from accounts I've worked on — steady, sustainable growth built on a deep understanding of search intent and focused SEO strategy.
Beyond visibility, I focus on outcomes that drive growth. I build programs to drive consistent month-over-month traffic, manage search initiatives that have generated over 1 billion impressions, and deliver measurable impact — including organic revenue expansion reflected in GNMRR growth. The snapshots below represent part of that journey — scalable SEO systems built for longevity, not quick wins.
A few words from people I've worked with — teammates, collaborators, and SEO leaders who've seen the process up close.
A space where I share thoughts, workflows, and experiments on the future of search — from optimizing for Google to understanding how large language models discover and rank content.